A 30-Year Media Veteran on How to Be a Creator Without Niching Down

Aransas Savas: [: 00:00:00

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off your first month's [: 00:01:00

Nomination: I give a shout out to is my dear friend Rachel Giordano, producer Rachel here in Michigan.[00:01:15]

She's amazing. She's a creator. She was a. Producer for The View, then she was a producer for a radio show here in Detroit, and she is such an uplifter, such a powerhouse.

Aransas Savas: [: 00:01:30

They're [00:01:45] over 40 and they're rewriting the rules for themselves about what good looks like and what big looks like. Today. I'm talking to Rachel Giordano, otherwise known as producer. Rachel, if you've heard of her, she was [00:02:00] nominated for the show by the wonderful Kate Milligan. Rachel has been in the entertainment industry for almost 30 years, so yes, she is a grown woman.

The View, and then moved on [: 00:02:15

She's also the host of the wonderful Producer Rachel Show. You should totally check it out. You like this show? You'll love producer Rachel. She's connecting with lots of creators and business owners just to discuss the challenges and victories of, of building their dreams. [00:02:45] Not too different than what we are doing here.

he's currently developing an [: 00:03:00

Rachel, I'm so excited to hang out with you today. Thanks for being here.

Rachel Giordano: Thank you so much for having me. I'm excited too. I'm wearing Kate's shirt.

Aransas Savas: It's a one [: 00:03:15

Rachel Giordano: Probably moms with a DHD. Mm-hmm. Who have come [00:03:30] to that space in their lives where their kids are old enough and that they can start focusing on something else. But because we have a DHD, we don't know what to focus on. That would be the revolution because I feel like we can change the world because of the way that our brains [00:03:45] work.

Aransas Savas: I love that because what you're saying basically is let's use our superpowers in a way that lets them work for us instead of against us.

Rachel Giordano: Correct.

ven key principles that I've [: 00:04:00

Having interviewed now almost 150 women who are almost all over age 40 and like I said, doing some really extraordinary things in the world, and one of the seven key principles [00:04:15] is to bring your weird, we are taught in childhood and adolescence, like to avoid our weird at all costs. And weird is anything that makes us unique [00:04:30] or stand out.

weird quote unquote, into a [: 00:04:45

Rachel Giordano: I am trying to create as much as possible.

er to create, I have to stop [: 00:05:00

I don't have enough time to write the book. I don't have enough time to edit the video. But you do. You're just doom scrolling. Instead, when you really do a time audit, it's like, wait, I do have the time. I'm just choosing to consume other people's media instead of create my own. [00:05:30] And so when I made that flip to wait, I'm a creator.

about books I read, I don't, [: 00:05:45

I was tired of saying, well, [00:06:00] tomorrow or next month or next year, we'll do that project. I was like, Nope, we're gonna do it now.

day. What did that look like [: 00:06:15

That is content.

, which is like edit, right? [: 00:06:30

And so when I started to grow my business and I had to outsource editing, that made me so sad. So I started to outsource client [00:06:45] videos to my team of editors. 'cause I've got a bunch of different ones. I have short form editors, documentary editors, podcast editors, YouTube editors. And so I was outsourcing my client stuff so that I could edit my own stuff.

e thread that I was telling. [: 00:07:00

Other people are like, but you do more work. It's not work. To me, it's like creating music to me. When I edit, I have a very specific flow and when you see my videos, you know, it's one of my videos. Does that make sense? Even if it's for a client, you'll know immediately. You'll be [00:07:30] like, oh, that's Rachel probably edited.

n direct, I can write, I can [: 00:07:45

And so when I started to make space for that, I was like, oh, but if I can edit these videos, then I can make [00:08:00] space to create more videos. So that's sort of how it started where I was like, I can do this.

is to something broader from [: 00:08:15

You put all the energy and all the focus on the [00:08:30] pleasure. On what you were getting on, giving yourself something that is the paradigm shift.

to share stuff with people I [: 00:08:45

Mm-hmm. And so the first thing I tell everybody is. No one told you that you had to post on Instagram or Facebook. Like you don't have to [00:09:00] market that way. You actually don't have to do any of this. There's other ways that you can go go about meeting people. Networking, right? Like actually talking to people.

ou're drowning and you can't [: 00:09:15

You start to get excited about what to share with people and then you don't get lost in the sauce of it. Does that make sense? 'cause you're posting for pleasure, not because you have to

ansas Savas: and posting for [: 00:09:45

Loves. I am talking to people I wanna talk to. Like [00:10:00] that's why I get so excited every time my spreadsheet gets another line in it, because that row is just one more amazing person that I get to know a little bit better and then I get to have a conversation with, I [00:10:15] mean, and like, oh my gosh, that's like my.

Candy or ice cream, right? Like I just want more of it because I like it.

e that I was reaching out to [: 00:10:30

And I get it, and they don't know who I am. And it's not a popular podcast. I don't have like the fake statistics to give them, but. They would maybe not meet me for coffee, but they would come in on for an interview. Does that make [00:10:45] sense? Mm-hmm. Mm-hmm. So it just opened different doors for conversations with people that I was interested in.

It's like, I don't, I don't [: 00:11:00

And then when you turn this into a business. That's a whole other set of expectations and you know, I don't necessarily want that. Right. And it, I [00:11:15] started getting people asking to be on my podcast and I was like, oh God, what do I do with this? I was so used to like, like, I don't know that I, I, you know, relate to this person anyway.

oh God. Or moving into like, [: 00:11:30

I don't know if you post your own stuff, but it's overwhelming. And so anybody that always [00:11:45] asks me like, oh, I'm thinking about starting a podcast, I always just say, just go live. Try going live consistently.

Aransas Savas: Yes, yes,

Rachel Giordano: yes. And then it's done. It's done. Yes, it's shipped. You don't have to worry about a cover photo, a title, all this stuff.

Yes. Can you go in and [: 00:12:00

Mm-hmm. Mm-hmm. And so, mm-hmm. [00:12:15] I started to do it just 'cause I love it. I love this work. My life is media, so for me it's not hard for other people to have no idea how to get into this. It's hard. There's a learning curve.

re, which is that you didn't [: 00:12:30

Now, that doesn't mean it can't become something entirely different than that. [00:12:45] You want it to be, because I think that will happen for all of us. Like the point is not to know all the answers when we start, but to wade in, find out what works. Discover what we like and want more of and what we want less of, and keep designing against that data.[00:13:00]

But it can't be like these external voices telling us what we want and expect ourselves that that's gonna give us more pleasure or more satisfaction than listening to what we want.

Rachel Giordano: Well, [: 00:13:15

Am I gonna get the most hits on what's not? Mm-hmm. Um, oversaturated. 'cause those are the things you start thinking about, like, how can I stand out in an oversaturated world where there's [00:13:30] millions of podcasts Now I didn't wanna have to think about that stuff. I was like, it's not why I'm doing it. I'm just doing it to amplify other people's voices who I love.

congruent with me growing my [: 00:13:45

For my freelancers because I didn't meet payroll and they were getting more money that month than I was getting. And I was like, nobody talks about this. Is this a thing? And he was like, it's absolutely a thing. We've all [00:14:15] had to do it. And I was like, wait, why does nobody talk about this? He's like, 'cause people are embarrassed.

ess owner or a side hustler, [: 00:14:30

I trusted him. I felt good in a space, but also he didn't gimme a bullshit answer back. Do you know what I'm saying? [00:14:45] He wasn't like, oh no, I've never had to do that. Everything's great. It was like, no shit sucks. Sometimes, like it's not easy.

eing brave enough to ask the [: 00:15:00

What stops us so often is we hold all these like little fantasy worlds in our heads and then we're are holding ourselves to an unrealistic standard, and we're like, this is not right for me. I can't do this. And we just create [00:15:15] reinforcement of our disbelief instead of reinforcement of possibility, which is what happened in that conversation.

Rachel Giordano: Well, and staying in that same vein, I mean, comparison is the thief of Joy, right. You said how many people have you interviewed so far?

Aransas Savas: Correct. [: 00:15:30

Rachel Giordano: Right. Okay. Kate Milligan and her one Girl Revolution podcast I think is at over 400. I'm at 24. Yeah, right. So like in my head, head, like, where do I think I'm gonna be?

s and what everybody else is [: 00:15:45

Whatever channel messages. We're editing. Right? We're editing. And then how, and not in the fun way. No. And then where does Genius come from? Does Genius come from doing what everyone else is [00:16:15] doing? No. No.

ng satisfied that comes from [: 00:16:30

Comparison is it's an unachievable KPI. Correct. Just like expecting perfection.

. Do it. Messy. Do it messy. [: 00:16:45

Aransas Savas: Yes, yes, yes, yes. Well, and then also

Rachel Giordano: side note women. I said that to a client last week.

Aransas Savas: I was like, you have full permission to do this badly.

and she was like, that's the [: 00:17:00

Rachel Giordano: For years,

Aransas Savas: yes.

vice. Yeah. I'm my own worst [: 00:17:15

Just record the thing, write the thing, right? Like write the book, write the article, write something, write the something. Just make it. No one's [00:17:30] saying press publish. Can you even make the thing? I think a lot of people think like what podcasts would work, but what do you wanna do, Uhhuh? What do you find joy in?

and I have to start all over [: 00:17:45

I'm good at this. This is the niche I wanna be in. Then you can start thinking, okay, how do I start a podcast? But women of [00:18:00] our age learning new things, I think at first it's overwhelming, right? Because it's like, oh my god, so much information. How am I gonna understand this? I'm behind. I'm behind. But like, you just take one little thing at a time, just one little thing at a time.

Everyone can do [: 00:18:15

Aransas Savas: Yes, yes, yes. Rachel Lipson. I think episode [00:18:30] three of this podcast, like OG said, everyone has ideas.

at the secret to her success [: 00:18:45

Rachel Giordano: I think it depends. I think there are some things, 'cause I don't know if you've ever seen something where somebody does something and you're like, oh my God, I had an idea for that. Right? I think whether it's God consciousness, the collective, the universe, whatever you believe. [00:19:15] If it's such a strong pull, it will find somebody to take action on it.

ep. Yes. It always will find [: 00:19:30

Aransas Savas: And yet I think as we say that, I think it probably brings up the fear in a lot of people that like, oh, well somebody already took my idea load of Balogna.

nobody else has your unique [: 00:19:45

Rachel Giordano: Say that again? Because I feel like the people don't get it. Like when it's, when you tell people, oh, 'cause you or you like, I'm not you. You're not me. I impossible. I feel like that's where the other shifts [00:20:00] started to change for me. I felt like, again, I'm, I'm one of however many people doing this.

I should have started years ago when I like wanted to, and I didn't. But you have to get out of your head in that way.

Nomination: Yeah.

number one. But number two, [: 00:20:15

And then once you get to know it, it's, it gets easier and easier as you go.

n-renewable resource we have [: 00:20:45

And it doesn't have to be hours and hours and hours. [00:21:00] It can be the margins, it can be an energizing 10 minutes in the middle of the day. Placing it where it fits and where it's repeatable is actually far more important from a behavioral change standpoint.

when you start with the idea [: 00:21:15

Mm-hmm. Like nobody is you, and then you double down on, okay, well now I'm just executing my vision the way I see it. Mm-hmm. Maybe I don't see it the same way other places. It doesn't mean it's wrong. Then I think [00:21:30] even more magic starts to happen. 'cause like once you start to get like a little bit of even online, if someone's like, oh my God, that's a great idea.

It's like, okay, I am on the right track. But you also don't need other people to validate it either. Be careful who you tell your dreams to.

Aransas Savas: Yeah. I mean, [: 00:21:45

Because again, they can't correct. I irreplaceable. [00:22:00] Exactly. And that is truer than ever in an age of ai, right? Like the only thing that is going to distinguish us from machines is a strong point of view.

mbracing my weird, because I [: 00:22:15

Woman who's like almost 50, who was like, yeah, I channel and hear voices. Like nobody's gonna want that part.

Aransas Savas: I want it. Right.

dano: That's the thing that, [: 00:22:30

Correct. Mm-hmm. Correct. Next year we'll really be embracing the weird. That's so [00:22:45] exciting. It is. And I feel like. I also feel like at 50 I can hide under the guise of like, I'm an old lady, I don't know what I'm talking about. Like I can't wait to be 70 where I can be like, I dunno, I'm just crazy old lady, but I'm not quite there yet, but I [00:23:00] can't wait.

'cause then you're just like, oh yeah, I'm just a crazy lady. You can just embrace the weird, under the guise of, you know, if you don't get it, you don't get it. But if you do, you do.

m. So it, it is finding that [: 00:23:15

Rachel Giordano: I also, I had to understand, and I'm finally coming into this, that I'm not just one thing.

al with each of those things [: 00:23:30

So I'm [00:23:45] fluid, and that's okay. I don't fit in a niche. I think that was the hardest thing with content to begin with. And my biggest complaint, I've talked to YouTube, I've talked to Instagram, like I don't fit in a niche. And the way your algorithm works is it needs to know who to send this to. [00:24:00] I don't fit in that.

One day it's gonna be a vlog. The next day I'm gonna be crying. The next

creator, vlogger, podcaster, [: 00:24:15

Rachel Giordano: right? Who like has a messy house but like also can clean on an A DH. High poo wears her hair in a messy bun. But I can also wear a suit, right? Like it's fluid. And so.

ted to see is like, okay, we [: 00:24:30

Series. It doesn't quite work that way yet. But I have a feeling it's going to, because I can't imagine people consistently trying to [00:25:00] start another channel for their next niche. Right. Like, and I know that's what people are doing 'cause that's how it works right now. But it's like, it's so

Aransas Savas: interesting.

Rachel Giordano: Yeah.

e my series and, and they're [: 00:25:15

It's not, it's a weird space. You know what I mean? Like, they don't know where to put that. So I understand why they want us to niche down. I completely get it. But [00:25:45] if you're looking at yourself as a network and like I've got documentaries I'm making, I've got the children's book. I have so many different things and none of them have to do with each other.

under my brand umbrella? Mm. [: 00:26:00

Aransas Savas: So

Rachel Giordano: like, I'm not playing the game, right, and I get that, but I'm also, I don't have enough time to start 10 more channels and 10 more like social media channels.

gs differently, but I have a [: 00:26:15

The core thing here is you and for women who've had multiple chapters, we can get [00:26:30] so worked up and paralyzed by the need to create a coherent story. That we share no story. We create nothing. Or we create it and we hide [00:26:45] it, and we don't have the, the impact or the connection that we seek because we're just over here like, well, those won't make sense.

lue and yellow and red. It's [: 00:27:00

That's actually what I super love about the name producer, Rachel, because when I read that, what I think is this, is this one creative [00:27:30] person as a human umbrella.

Rachel Giordano: Yes, I am the brand.

Aransas Savas: You are.

Rachel Giordano: And that I think is so hard for people to understand because that's not how we exist in this world of consuming content brands.

[: 00:27:45

To whomever, however you want to. It's like, like I can just be me and people understand what comes along with that. You may not like the [00:28:15] vlogs, but you may love this content. You may not like this content, but you might like that content, and that's okay. It exists everywhere. Mm-hmm. And so I had a really hard time just boiling myself down to one thing.

, it's probably a DHD brain. [: 00:28:30

Virtual assistant, who also it helps me, reminds Princess. I love her so much. Oh my gosh. I love, their name is Princess. Their Prince, their name is Princess. Perfect. Um, okay. Of course. But like [00:29:00] being able to take it to that next step. I know a lot of people, especially women

Aransas Savas: mm-hmm.

Rachel Giordano: Because it's like, well, how, where am I gonna find the money for this?

iverse, whatever, will bring [: 00:29:15

Everything into every [00:29:30] minute of working with clients, working on client stuff, and I couldn't clean, I couldn't do the laundry. And I had a friend once say to me like, well, if it doesn't move the needle in my business, I outsource it. She's like, if it doesn't make me money, if it doesn't help my business, like laundry is a [00:29:45] repeatable task, dishes are a repeatable task.

when you open up the time to [: 00:30:00

I'm helping a small business. I have landscapers now for the lawn helping another small business. I order meals for my [00:30:15] kids. You're investing in your community, investing and in myself, yeah, my time is worth money. Should I be washing the dishes or should I be working on the next account? Right. And so, yeah, I, it flipped everything around.

husband came home for lunch [: 00:30:30

I'm not. I'm not. And that's okay. Yeah, yeah. So you have

Aransas Savas: other strengths. Exactly.

er strengths. I bet they do. [: 00:31:00

Aransas Savas: bet

Rachel Giordano: you're

Aransas Savas: a fun mom.

Rachel Giordano: I try to be. When they were younger, it was more fun. Now that I'm like, they're 13 and 14. Mm-hmm. And I, it's just like they think my voice is grading.

's just like, like whatever. [: 00:31:15

Aransas Savas: My 14 year old's new favorite statement is, you're so old. And I'm like, yes I am. Yes. That does not equate irrelevant.

Rachel Giordano: We're a Gen [: 00:31:30

Yes, a pen.

Aransas Savas: And who was the guy who was in the thing?

h quite honestly is the best [: 00:31:45

So like we lived in that space of not having [00:32:00] devices and internet. So I love our generation. I feel so blessed that I am an eighties kid, that we grew up in that space. So my, I love that. My kids are very aware of generations. So my daughter would be like, oh, you're son Gen X. That's such a Gen X [00:32:15] thing. Yes.

esn't do it. And I was like, [: 00:32:30

Then don't give me an opinion on something that you've never done yourself. Mm-hmm. Mm-hmm. Mm-hmm. So,

. [: 00:32:45

We have all of that evidence from our youth about how to take care of ourselves, what works for us, what doesn't. Maybe we don't have all the money we [00:33:00] thought we would have at this age, but we have. Yeah, because

Rachel Giordano: we're not boomers with a retirement fund.

Aransas Savas: We have a community of people. We've learned how to regulate through the highs and lows of life.

I mean, [: 00:33:15

Rachel Giordano: We are probably the people, everyone should be hiring, but we're also now facing that ageist age, right? Where it's like, oh, they're old. That's why we're just gonna go make our own things. We're right. And [00:33:30] so most of us are going to go do that now. Like I, I don't need to make you more money.

I can tell you how, but if you don't want me to help you, that's fine. I'll just keep doing it on my own together with other people. I think we're all

Aransas Savas: gonna team up.

we probably should because I [: 00:33:45

Aransas Savas: We can do it all, and we'll figure it out.

We sure can. We're resourceful. Mm-hmm. Mm-hmm.

what you mean. I'm trying to [: 00:34:00

They don't. So I'm trying to figure out, okay, how can I respect my own [00:34:15] boundaries and get out of that hustle mindset? It's hard.

the compost bin right before [: 00:34:30

I was like, I've got three minutes. Ooh, I'm gonna go outside and like, and I did 10 pushups.

ike, I'm just gonna wash the [: 00:34:45

So I was like, okay, perfect. Done. I'm in charge. Well, it's also one of those things when the cleaning lady's coming, I have to pre-clean 'cause I don't want her to know how disgusting I am. She made a comment, she goes, she walked. 'cause I didn't, she beat me to the house [00:35:00] before I could finish. So she's like, did, do you cook a lot?

And I was like, no, this is a week's worth of dishes because no one, God forbid anyone else do them. Anyone. So, no, I don't cook a lot at all. This is just the stack, the

Aransas Savas: dishes? Mm-hmm.

no: Correct. Yeah, because I [: 00:35:15

Aransas Savas: not, oh, it's their turn.

live here like, oh God, this [: 00:35:30

Rachel Giordano: With the book. The hard part was, I had this idea after my kids came to me.[00:35:45]

like, I didn't wanna see the [: 00:36:00

Aransas Savas: And I kind of like, I didn't wanna be the one to admit that I'd been lying to them all that time.

That

ll right, here we go. And so [: 00:36:15

And [00:36:30] so beautiful. I had always done these incredible photo shoots every like season with my family and then also every winter

Aransas Savas: now I know You're that mom. I

insane. Can we have some for [: 00:36:45

And I was like, I have this idea, can you help me execute this? I don't have the full story, [00:37:00] but I kind of know where I wanna go with it. And then I reached out to Santa and I basically said, Hey, do you have some time? 'cause it was October. He wasn't too busy yet. If you have some time, can you come on by?

did. And so my children were [: 00:37:15

Oh my gosh. [00:37:30] And it's literally the pictures from that day that we took in this beautiful brownstone in Detroit. Like that's not an illustration. That's a picture right. They're stunning.

lease this on audio, so this [: 00:37:45

Say it

Rachel Giordano: right now,

Aransas Savas: but like two other people have will watch it with you. So that's fine.

Rachel Giordano: It's all right.

Aransas Savas: Go watch.

Rachel Giordano: We wanna see pictures. You can

Aransas Savas: see Rachel's beautiful book.

Rachel Giordano: So [: 00:38:00

And this moment really happened, which is where all of this came from. As I'm sitting with the photographer and we're looking over pictures, right? And I'm trying to figure out like, where is this going? Santa Claus pulls my kids aside [00:38:30] onto this beautiful vintage red velvet couch. He pulls out of his pocket a coin and I literally am like watching outta the corner of my eye like, what is happening?

ures. Just get the pictures. [: 00:38:45

So you can see that visual, right? And then you all wish for what you want, but the wish has to be agreed upon by everybody. You all have to believe in the wish. IE, you know, I want this under the tree. Well, okay, that's a great wish, [00:39:15] but is there something else you wanna wish for? Right? Like wink, wink as the parent.

hristmas Eve, and then maybe [: 00:39:30

That's the whole thing.

Aransas Savas: Yeah.

ic of Christmas isn't in the [: 00:39:45

It's about believing. So it's such a great, I'm working on how I say it. It's like manifestation 2

Aransas Savas: 0 2.

he Santa, I'm gonna show you [: 00:40:15

Aransas Savas: I also love, I always. Like poke at the idea that you should keep your [00:40:45] birthday wish hidden, and that's how it'll come true. I'm like, no, tell people, no wish has ever come true. Hiding it in secret. The secret is tell everyone

Rachel Giordano: yes. It's like it took me so long to be like, what is it? I'm a children's book author.

I am an author. I [: 00:41:00

I'm a children's book author. Yeah,

Aransas Savas: you are. And you are. I am.

Rachel Giordano: I know. It's

Aransas Savas: crazy. And I became

Rachel Giordano: my own publisher.

Aransas Savas: There's no like certain number of books you have to sell to be an author.

. That's the craziest thing. [: 00:41:30

Aransas Savas: don't actually have to sell any books to be an author.

Rachel Giordano: I really wanted to do this special coin.

he Osborne Corn Company Coin [: 00:41:45

So when they ship out my coins, the coins [00:42:00] go to the north pole. Santa puts his magic on the coins, and then those are the coins I ship when people purchase 'em. So you get this cute little, like this little velvet, this is so beautiful. But because of this extra aspect, I [00:42:15] couldn't just go on Amazon. I couldn't just say, oh, here's just the book.

So I called my husband and I [: 00:42:30

And he was like, okay, let's do it. 'cause he believes in it. He loves it. He's seen this growth process. So sometimes we do have to [00:42:45] invest in ourselves. Sometimes it does mean money out of our own pockets.

Aransas Savas: Mm-hmm, mm-hmm.

Rachel Giordano: The next thing I'm doing right now is going to bookstores because I am the publisher, so I have to be the one to like market it.

's like, oh God, I have this [: 00:43:00

But they're not walls that we can't get [00:43:15] through. Mm. They're literally just obstacles that when you realize, oh, I just have to learn how to do this next best thing, you just step around it and you do the next best thing. Yeah. And then you know that thing. Yeah. That's the thing. You're adding it to your toolkit.

k, I can tell you and how to [: 00:43:30

Aransas Savas: Reach out to producer, Rachel.

Rachel Giordano: So it's fascinating that I, oh wait, I, I know this thing. So I'm excited to publish more books. I can do it under my own imprint. I know. I have my own ISBNs. It's amazing.

YouTube. You don't need your [: 00:43:45

And that you don't realize like, great, now you still like, we're still, there's more work to do.

and that you're proud of and [: 00:44:15

But it's also why you gr a community because you are not supposed to do it alone. You're supposed to do it with us. Like we uplifters, we are [00:44:30] here to market it with you to go read the book. To tell other people that we read the book, that we love the book.

oh, I'm gonna do this thing [: 00:44:45

And they think everyone's just gonna buy it.

Aransas Savas: Mm-hmm. The most

nobody, right? Nobody cares. [: 00:45:00

Not for children, but it's like, it's just do it. Nobody cares. I back doing that for kids, I mean, they probably should learn it sooner. Sooner than later. Nobody cares.

gonna write, you're gonna be [: 00:45:15

Rachel Giordano: Yes. You should write that one. Oh my God, that would be a great book.

That should be for kids graduating from college. You are gonna be disappointed. An uplifting book. It is.

'cause you're being honest. [: 00:45:30

Great.

e's not doing, it's not your [: 00:45:45

Until they do. Until they do.

more hours. I'm [: 00:46:00

Rachel Giordano: So Dr. Rhonda Vaughn. I love her. She is my uplifter. Literally, I was in this situation where I was in the parking lot [00:46:15] of my doctor's office, realizing I have a small business and I have to market myself.

nd, got in contact with her, [: 00:46:30

It's been, it's changed my life.

Aransas Savas: Wow. And [: 00:46:45

Rachel Giordano: Correct. And really quickly, when you're scrolling online and you have people that are liking and commenting and doing all these other things for strangers.

it for you, and they're your [: 00:47:15

It's true.

hange the a hundred percent. [: 00:47:45

And things are different.

Rachel Giordano: Yes. Honestly, like our,

Aransas Savas: let's figure it out together.

community are happy to lift [: 00:48:00

Aransas Savas: Uhhuh. I love that. So to support you. Where should we go?

And it'll all be in the show [: 00:48:15

Rachel Giordano: Well, you can do s and g media group.com, which I know is such a, such a boring name, but like whatever. And then I have Santa Secret wishing coin.com. If you want more information about how to buy the book, how to buy the coins, um, there's different bundles. There's a whole [00:48:30] bunch of different things.

And then I'm gonna add a spot where people wanna donate a book and a coin that we can start doing that too. So

Aransas Savas: it's really beautiful.

Rachel Giordano: Thank you. All right.

e so moved by it. Thank you. [: 00:48:45

I love it. And then you have to come to Uplifters live next year and bring books and I

Rachel Giordano: absolutely will share them

. Thank you for listening to [: 00:49:00

Head over to [00:49:15] Spotify, apple Podcast or wherever you get your podcast. And like, follow and rate our show. It'll really help us connect with more uplifters and it'll ensure you never miss one of these beautiful [00:49:30] stories. Mm.

Music: Big love painted water, sunshine with rosemary, and I'm dwelling. Not perplexing though.

d it ing. Toss a star in for [: 00:49:45

Lift you up.

Lift you up.[: 00:50:15

Lift you up.

Lift you[: 00:50:30

lift.

th your voice, right? In the [: 00:50:45